Innovating in a “Flatline” Market
Sphere Marketer & Analytics
Innovating In A “Flatline” Market By Doug Burson and Paula Aaron Rose, Sphere Marketer & Analytics The Challenge Most companies have ambitious growth goals. The trouble is there are only so many sources of market growth. Markets in many countries and industries are flat and increasingly commoditized; achieving growth in market share is expensive; and acquisitions […]
Protecting Your Online Reputation
By Douglas Burson, President, Sphere Marketer & Analytics Accountants and Attorneys tell you what happened in your business. Our team recommends and shows you what to do. Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago. […]
5 Tips For Creating An Effective Small Business Logo Design
By Chris Smith, President of Argent Media Edited By Ken Adams and Douglas Burson, Sphere Marketer & Analytics This article is written for our small-business clientele – if you or your company are unfamiliar with “Online Reputation Management” – it’s a critical part in developing your short- and long-term business prospects and growth. Online marketing […]
5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!
Presented By Sphere Marketer & Analytics: Sources The Huffington Post and Gabriel Shaoolian, CEO & Founder at Blue Fountain Media For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and […]
Your Sales Engine – Building An Enduring Competetive Strategy.
Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase. Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for […]
Putting Pen To Paper. Consumer Purchase Pricing.
By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery? Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back – often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit […]
“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing
By Douglas Burson, Sphere Marketer & Analytics Watching your bottom line? Budgets don’t always help you spend less. Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check. But new research published in the Journal of Marketing Research shows this isn’t […]
How “Business Clusters” Create “Collective Genius.”
– HubKonnect is a revolutionary approach to tailored local marketing plans. The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing. Koch, […]
“My Data Is Bigger Than Your Data”
The evolution of the successful 21st Century Business Enterprise – “Clusters” By HBR.org – Courtesy Rich Bendis and innovationamerica.us Today when we talk about business “clusters,” we’re usually talking about the technology industry in Silicon Valley, the financial sector in London or New York, or automakers in southern Germany. But clusters go back much further […]
Real Data and the “Business Catwalk” 2016 was a landmark year for big data with more organizations storing, processing, and extracting value from data of all forms and sizes. In 2017, systems that support large volumes of both structured and unstructured data have risen. “Business Data has become Sexy.” And expensive. The market […]