Why Winners Win. Why Losers Lose.

By HBR.org – Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail – often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or […]

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Everything you didn’t want to know about Google.

Reference Credit By Pawe? Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and […]

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How “Business Clusters” Create “Collective Genius.”

The evolution of the successful 21st Century Business Enterprise – “Clusters” By HBR.org – Courtesy Rich Bendis and innovationamerica.us Today when we talk about business “clusters,” we’re usually talking about the technology industry in Silicon Valley, the financial sector in London or New York, or automakers in southern Germany. But clusters go back much further […]

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Building Your Brand and Franchise

Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald’s Corporation Alayna Frankenberry, Franchise Brand Management, Global Brand Management Kathy Hartman and Douglas Burson, President, Sphere Marketer & Analytics Keep in mind that just because a certain franchise structure works in one market, doesn’t mean it’s the best choice for […]

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"Customer Capture Platforms"

  By Douglas Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases.  If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting […]

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Wireless Microfencing – Certified Google+ and Marketing Partners

Sphere Marketer & Analytics – Kansas City – Atlanta – Chicago Sphere Marketer & Analytics offers our services to numerous companies ranging from small businesses with a local interest to enterprises with a national or global reach.  We have a history of working with companies of all shapes and sizes and continue to offer our […]

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Lunch Buckets. Made In Missouri. Built To Last.

Sphere Marketer & Analytics is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with operational offices in Atlanta and Chicago.  We work exclusively for clients who may feel “trapped” in the world of technology, hoping sales will increase. Eat your competitor’s lunch.    

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The Art of Resiliency.

By Michael Koch, CEO | With Douglas Burson, Sphere Marketer & Analytics Running a successful business is not something many people are able to do. There are constant trials and tribulations that come with running a business that must be overcome to rise to the top of any industry. If you ask any successful CEO […]

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Marketing Planning. The G.A.M.E.

Steps to Creating a Local Store Marketing Plan By Kathy Hartman – www.kathyhartman.blog Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest a bit of time and effort. You’ll need to do some homework and preparation, if you want […]

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