Sphere Marketer & Analytics

By Douglas Burson, President, Sphere Marketer & Analytics Accountants and Attorneys tell you what happened in your business. Our team recommends and shows you what to do. Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago. […]

Read more
“Sticky Spidering” and Inflight Connectivity

Source:  Deloitte and business:financialpost.com Edited By:  Doug Burson, Sphere Marketer & Analytics Some of the tech advancements small business leaders should be prepared for and implementing in 2018 and over the next three years: Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are “augmented” by computer-generated […]

Read more
Protecting Your Online Reputation

By Chris Smith, President of Argent Media Edited By Ken Adams and Douglas Burson, Sphere Marketer & Analytics This article is written for our small-business clientele – if you or your company are unfamiliar with “Online Reputation Management” – it’s a critical part in developing your short- and long-term business prospects and growth. Online marketing […]

Read more
What’s the relationship between price and value?

Written and Published By Al Eidson, Eidson & Partners and SparkLabsKC Feature Photo Copyright Grant Nelson https://gfotoz.wixsite.com/portfolio Presented By Sphere Marketer & Analytics We regularly publish a blog on the latest trends in product development, branding, marketing and lessons learned from startups.  eidsonandpartners.com Price Matters: How Price Impacts Value Perception for Consumers What’s the relationship […]

Read more
Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and […]

Read more
“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch, […]

Read more
Why Winners Win. Why Losers Lose.

By HBR.org – Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail – often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or […]

Read more
Everything you didn’t want to know about Google.

Reference Credit By Pawe? Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and […]

Read more
How “Business Clusters” Create “Collective Genius.”

The evolution of the successful 21st Century Business Enterprise – “Clusters” By HBR.org – Courtesy Rich Bendis and innovationamerica.us Today when we talk about business “clusters,” we’re usually talking about the technology industry in Silicon Valley, the financial sector in London or New York, or automakers in southern Germany. But clusters go back much further […]

Read more