Innovating in a “Flatline” Market

Innovating In A “Flatline” Market By Doug Burson and Paula Aaron Rose, Sphere Marketer & Analytics The Challenge Most companies have ambitious growth goals. The trouble is there are only so many sources of market growth. Markets in many countries and industries are flat and increasingly commoditized; achieving growth in market share is expensive; and acquisitions […]

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Your Online Business Reputation

Your Online Business Reputation By Doug Burson and Ken Adams, Sphere Marketer & Analytics When people are talking about you and your business online, you want to know about it.  Now! As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or break your company. Positive reviews […]

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Sphere Marketer & Analytics

By Douglas Burson, President, Sphere Marketer & Analytics Accountants and Attorneys tell you what happened in your business. Our team recommends and shows you what to do. Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago. […]

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“Sticky Spidering” and Inflight Connectivity

Source:  Deloitte and business:financialpost.com Edited By:  Doug Burson, Sphere Marketer & Analytics Some of the tech advancements small business leaders should be prepared for and implementing in 2018 and over the next three years: Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are “augmented” by computer-generated […]

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What’s the relationship between price and value?

Written and Published By Al Eidson, Eidson & Partners and SparkLabsKC Feature Photo Copyright Grant Nelson https://gfotoz.wixsite.com/portfolio Presented By Sphere Marketer & Analytics We regularly publish a blog on the latest trends in product development, branding, marketing and lessons learned from startups.  eidsonandpartners.com Price Matters: How Price Impacts Value Perception for Consumers What’s the relationship […]

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5 Tips For Creating An Effective Small Business Logo Design

Presented By Sphere Marketer & Analytics:  Sources The Huffington Post and Gabriel Shaoolian, CEO & Founder at Blue Fountain Media For a lot of companies, a strong logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and […]

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5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!

  Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for […]

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Chasing The Google Dragon – Why We Pressed The “Snews” Button.

By Aleh Barysevich, Founder and Chief Marketing Officer at Link-Assistant.Com Published In searchenginejournal.com Edited By Doug Burson and Cindy Sanders, Sphere Marketer & Analytics Is this building your business?  Tight marketing budgets.  ROI Measurement.  Sales? “I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first […]

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Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics Hallmark Cards.  The Classic.  The Premier. Art designers, production experts, and one of the highest-quality “Brands” in the world. Hallmark prints and sells “personalized” greeting cards, gift items and ornaments. What happened?  The company missed the changing American marketplace. Hallmark became buried by competition, distribution through fixed retail […]

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Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back – often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit […]

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