5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!

  Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for […]

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Robbie Manufacturing Repositioned To A Consumer Brand

  Robbie Manufacturing was co-founded by Irv Robinson in 1970. The company is a flexible packaging supplier specializing in on-site packaging needs for grocery stores, shrink wrap packaging of multipack consumer goods – and packaging solutions for food processors. Located in Lenexa, Kansas, Robbie Manufacturing today employs more than 175 employees and and revenues are […]

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Building Your Brand and Franchise

Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald’s Corporation Alayna Frankenberry, Franchise Brand Management, Global Brand Management Kathy Hartman and Douglas Burson, President, Sphere Marketer & Analytics Keep in mind that just because a certain franchise structure works in one market, doesn’t mean it’s the best choice for […]

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Marketing Planning. The G.A.M.E.

Steps to Creating a Local Store Marketing Plan By Kathy Hartman – www.kathyhartman.blog Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest a bit of time and effort. You’ll need to do some homework and preparation, if you want […]

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