5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!
Robbie Manufacturing Repositioned To A Consumer Brand
Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase. Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for […]
Building Your Brand and Franchise
Robbie Manufacturing was co-founded by Irv Robinson in 1970. The company is a flexible packaging supplier specializing in on-site packaging needs for grocery stores, shrink wrap packaging of multipack consumer goods – and packaging solutions for food processors. Located in Lenexa, Kansas, Robbie Manufacturing today employs more than 175 employees and and revenues are […]
Marketing Planning. The G.A.M.E.
Kathy Hartman, US Marketing Director; Trading Area Expert, Builder of Infrastructure Technology Solutions at McDonald’s Corporation Alayna Frankenberry, Franchise Brand Management, Global Brand Management Kathy Hartman and Douglas Burson, President, Sphere Marketer & Analytics Keep in mind that just because a certain franchise structure works in one market, doesn’t mean it’s the best choice for […]
Steps to Creating a Local Store Marketing Plan By Kathy Hartman – www.kathyhartman.blog Developing a Local Store Marketing (LSM) plan for your business doesn’t require you to be a marketing expert. However, it does require that you invest a bit of time and effort. You’ll need to do some homework and preparation, if you want […]