Innovating in a “Flatline” Market

Innovating In A “Flatline” Market By Doug Burson and Paula Aaron Rose, Sphere Marketer & Analytics The Challenge Most companies have ambitious growth goals. The trouble is there are only so many sources of market growth. Markets in many countries and industries are flat and increasingly commoditized; achieving growth in market share is expensive; and acquisitions […]

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Your Online Business Reputation

Your Online Business Reputation By Doug Burson and Ken Adams, Sphere Marketer & Analytics When people are talking about you and your business online, you want to know about it.  Now! As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or break your company. Positive reviews […]

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Sphere Marketer & Analytics

By Douglas Burson, President, Sphere Marketer & Analytics Accountants and Attorneys tell you what happened in your business. Our team recommends and shows you what to do. Sphere Marketer is a “private clientele” sales development and marketing communications specialty practice located in Kansas City, Missouri, with client services and operational offices in Atlanta and Chicago. […]

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“Sticky Spidering” and Inflight Connectivity

Source:  Deloitte and business:financialpost.com Edited By:  Doug Burson, Sphere Marketer & Analytics Some of the tech advancements small business leaders should be prepared for and implementing in 2018 and over the next three years: Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are “augmented” by computer-generated […]

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Protecting Your Online Reputation

By Chris Smith, President of Argent Media Edited By Ken Adams and Douglas Burson, Sphere Marketer & Analytics This article is written for our small-business clientele – if you or your company are unfamiliar with “Online Reputation Management” – it’s a critical part in developing your short- and long-term business prospects and growth. Online marketing […]

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What’s the relationship between price and value?

Written and Published By Al Eidson, Eidson & Partners and SparkLabsKC Feature Photo Copyright Grant Nelson https://gfotoz.wixsite.com/portfolio Presented By Sphere Marketer & Analytics We regularly publish a blog on the latest trends in product development, branding, marketing and lessons learned from startups.  eidsonandpartners.com Price Matters: How Price Impacts Value Perception for Consumers What’s the relationship […]

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5 Ways Local Business Can Sparkle and Light-Up Your Customer’s Day!

  Published By HubKonnect.com and Company Co-Founder, Kathy Hartman Every day you most likely get a number of e-mail offers and text messages asking you to visit a local business and make a purchase.  Some even are addressed to you personally and might mention something you’ve been researching online. Why are these offers just for […]

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Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back – often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit […]

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Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and […]

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