Sports Marketing 2018. (Part 1 Of 3)

  How To Leverage Business Sports Marketing:  3-Part Series By Doug Burson, Sphere Marketer & Analytics (Credited Links and References) The XXIII Olympic Winter Games will be held for 17 days from 9 to 25 February 2018 in PyeongChang, Gangwon Province, the Republic of Korea pyeongchang2018.com   What is sports marketing in 2018? And “Generation […]

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Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics Hallmark Cards.  The Classic.  The Premier. Art designers, production experts, and one of the highest-quality “Brands” in the world. Hallmark prints and sells “personalized” greeting cards, gift items and ornaments. What happened?  The company missed the changing American marketplace. Hallmark became buried by competition, distribution through fixed retail […]

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Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back – often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit […]

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Putting Pen To Paper. Consumer Purchase Pricing.

By Douglas Burson, Sphere Marketer & Analytics Watching your bottom line? Budgets don’t always help you spend less. Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check.  But new research published in the Journal of Marketing Research shows this isn’t […]

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Thermo-Dynamics and Client Launch.

By Doug Burson, Sphere Marketer & Analytics The main components of CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases. If your company continues to believe customers are still resources that can be used for up-sell or cross-sell opportunities, rather than humans looking for interesting and […]

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“Kirby” HubKonnect Launches AI Technology For Franchise and Local Store Consumer Marketing

– HubKonnect is a revolutionary approach to tailored local marketing plans.  The company was founded by tech visionary Michael Koch and local marketing pioneer Kathy Hartman. These Co-Founders have had robust careers; Hartman led Local Store Marketing (LSM) for McDonald’s Corporation, where she trained thousands of franchise locations in the art of local marketing.  Koch, […]

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Why Winners Win. Why Losers Lose.

By HBR.org – Courtesy Rich Bendis and innovationamerica.us Written By Gordon Tredgold, Founder and CEO, Leadership Principles; Edited By Doug Burson, Sphere Marketer & Analytics 5 Regrets of a Failed Entrepreneur:  What I would do differently. 80% of new businesses fail – often for completely avoidable reasons. Others fail because of a lack of organization, preparation, or […]

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How to Create a Site Structure That Will Enhance SEO The better your site structure, the better your chance of higher ranking in the search engines. Every website has some “structure.” It might be a rigorous and streamlined structure, or it may be a disorganized jumble of pages. If you are intentional and careful with […]

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Everything you didn’t want to know about Google.

Reference Credit By Pawe? Grabowski, Cindy Sanders and Douglas Burson Sphere Marketer & Analytics Part 1 of 3: Are your SEO Strategies Effective? Part 2 of 3: Chasing Google. Part 3 of 3: Hydraulics, Energy, Surfboards Your company may be built upon hydraulics, energy, surfboards or any product/service.  The most important question for small and […]

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How “Business Clusters” Create “Collective Genius.”

The evolution of the successful 21st Century Business Enterprise – “Clusters” By HBR.org – Courtesy Rich Bendis and innovationamerica.us Today when we talk about business “clusters,” we’re usually talking about the technology industry in Silicon Valley, the financial sector in London or New York, or automakers in southern Germany. But clusters go back much further […]

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