Hallmark. “When you care enough to send the Merry Jest.”

By Doug Burson, Sphere Marketer & Analytics Hallmark Cards.  The Classic.  The Premier. Art designers, production experts, and one of the highest-quality “Brands” in the world. Hallmark prints and sells “personalized” greeting cards, gift items and ornaments. What happened?  The company missed the changing American marketplace. Hallmark became buried by competition, distribution through fixed retail […]

Read more
Your Sales Engine – Building An Enduring Competetive Strategy.

By Ken Adams and Douglas Burson, Sphere Marketer & Analytics Is it a mystery?  Something found in secret codes in the latest book about “Business Building?” Yes, and you must take the time to step back – often. Every business owner, project leader or anyone responsible for delivering growing sales. If your Sales and Profit […]

Read more
Putting Pen To Paper. Consumer Purchase Pricing.

By Douglas Burson, Sphere Marketer & Analytics Watching your bottom line? Budgets don’t always help you spend less. Conventional wisdom says deciding what you want to spend on a product before you hit stores will help you keep your spending in check.  But new research published in the Journal of Marketing Research shows this isn’t […]

Read more